The Society for Financial Awareness is a 501(c)(3) non profit public benefit corporation. Our mission is to provide financial education across America, one community at a time. We are comprised of professionals, throughout the nation, with varying specialties. These professionals provide valuable services to their communities. One of the ways they do that is through informational workshops that are presented to individuals, companies, and organizations. These events are designed to educate and help attendees understand and address a variety of financial topics and concerns.

Our members include Financial Advisors, Estate Planning Attorneys, Insurance Professionals, Accountants, Realtors, Mortgage Brokers, Credit Counselors and Health & Wellness Practitioners. Founded in 1993, we have had the opportunity and privilege to work with various prominent companies and organizations across America. Our educational and informational financial outreach, and years of continued success, has provided us name recognition and a reputation of excellence.

SOFA Headquarters is located at 3914 Murphy Canyon Road Suite A125, San Diego, CA 92123.


Our SOFA members, utilizing their credentials and personal qualifications, donate time in the community conducting no-cost, no obligation financial seminar workshops to individuals, companies, and organizations. Our seminars satisfy the Department of Labor's ERISA 404(c) Requirement for companies offering any type of defined contribution pension plan to employees.

We provide a wide range of enriching financial topics which have included: "Getting Fiscally Fit", "Financial Blunders", "Exploring Your Options for a Quality Retirement", to "Solving Debt", "College Planning", and many others. This "continuing" series format is designed for the yearning learning seminar attendee.

Our workshop content covers a wide variety of valuable "topic-specific" information meaningful to attendees. We conduct our seminars at no cost and no obligation to the attendees. Though these workshops may generically introduce various types of financial products to enlighten the attendee on their proper purpose, it is the relevant intent of each speaker to keep the specific workshop informative, entertaining, and educational to the attendee at all times.


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501 S. Cherry St. #1100 Denver, CO 80246

©2019 by The Society for Financial Awareness.

SOFA Front Range Chapter

501 S. Cherry St. #1100, Denver, CO 80246

(720) 663-0809

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Securities offered through First Heartland Capital, Inc. Member FINRA/SIPC. Advisory services offered through First Heartland Consultants, Inc. The Society for Financial Awareness and First Heartland Capital, Inc. are not affiliated.